Tarik Safouan
Tarik Safouan is the Senior Director of Innovation and Educational Technology at Barry University, where he leads both the Digital Transformation Lab and the AI Center. He is developing cutting-edge academic programs, including an MBA specialization in AI Strategy and an MBA in Data Analytics. His work has supported organizations such as Sears, Gannett/USA Today, AutoTrader, the Miami Dolphins, Miami Open, and Formula 1. Tarik holds a master’s degree from Harvard University and is currently pursuing a PhD at Barry University.
Alexandra Parra
Alexandra, with nearly two decades of experience in driving operational excellence and strategic growth, possesses a strong foundation in healthcare and veterinary operations. Influenced by her family’s small business background and her own corporate experience, Alexandra brings a unique blend of industry knowledge and business acumen to implement innovative solutions and enhance operational efficiency across organizations of all sizes. Currently, Alexandra consults with the DX Lab, supporting diverse entities in leveraging technology to drive innovation, enhance efficiency, and achieve scalable impact.
Jaylan Roscoe
Jaylan Roscoe, a fellow graduate student pursuing an MBA in Management, has a passion for leveraging technology to optimize digital presence and enhance customer engagement. He is particularly focused on addressing business challenges through innovative SEO strategies, AI-driven solutions, and streamlined digital marketing processes. Jaylan strives to integrate creative storytelling with analytical expertise to drive impactful business outcomes.
Kamron Holley
From UConn to Barry, Kamron is committed to continuously expanding his knowledge and expertise in digital and technology. As a senior majoring in Finance and a DX Lab associate consultant, Kamron is dedicated to enhancing the customer experience by optimizing data analysis, integrating AI-driven agents into business operations, and refining Customer Relationship Management (CRM) strategies.
Marco Mania
From professional tennis to business innovation, Marco thrives in high-performance environments. As a Business Management student at DX Lab, he applies his discipline and work ethic skills to digital transformation, business process improvements, and technology-driven solutions. His experience competing at the highest-level fuels his ability to think strategically, adapt to challenges, and contribute meaningfully to business and tech-driven projects.
Victor Frizzera
Victor is committed to guiding responsible digital transformation while he studies Business Management at Barry University. As a TEDx speaker on the Attention Economy and Healthy Digital Habits, he advocates for mindful use of technology. He believes technology holds immense potential for positive impact, helping individuals and businesses maximize its benefits while maintaining personal balance and control.